Dole Launches Disney’s Stitch for “Spirit of ‘Ohana” Campaign

The five-month in-store and digital program kicks off on April 2nd.
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As Stitch prepares to return to the big screen, he’s also been recruited by Dole Food Company for a new, five-month in-store, digital and social media initiative – Disney’s Stitch for “Spirit of ‘Ohana."

What’s Happening:

  • Americans are encouraged to spread kindness, love and affection in 2025 by Dole with Disney’s Stitch for “Spirit of ‘Ohana," a five-month Dole in-store, digital and social media initiative focused on the long-established hospitality themes of pineapples as well as the goodness, wellness and joy that they and other tropical fruit can bring.
  • Kicking off on April 2nd and continuing through July 31st, 2025, the campaign includes a destination website, character-inspired recipes and gathering ideas, digital downloads and educational, DIY and other videos.
  • A series of dedicated posts on Dole’s Facebook, Instagram and Pinterest pages will bring the “Spirit of ‘Ohana" to the brand’s hundreds of thousands of followers.
  • As an in-store preview, shoppers can now find Disney’s Stitch on millions of DOLE Tropical Gold Pineapple hangtags and DOLE Banana stickers throughout the U.S. and Canada.
  • More specifics regarding the campaign will be revealed in the coming months.
  • This is but the latest initiative in Dole’s long-standing partnership with Disney, which stretches back to Disney’s introduction of the Dole Whip in the 1980s.
  • Meanwhile, the live-action adaptation of Lilo & Stitch arrives in theaters on May 23rd. An exciting new trailer for the film was just released.

What They’re Saying:

  • William Goldfield, Dole’s director of communications: “‘Ohana is a Hawaiian word that means family -- and covers not just blood or adopted relatives but close friends, neighbors and associates. On the Islands, it connotes a spirit of love, unity, loyalty and sharing -- and it’s not uncommon to see large groups of Hawaiians gathering for cookouts or block parties as a celebration of Ohana."
  • “Being able to promulgate these richly welcoming themes in connection with one of Disney’s most beloved characters that embodies an expanded definition of family seems like a natural," Goldfield added.