This Summer ESPN’s SportsCenter Launches "SportsCenter: 50 States in 50 Days"
The initiative will take place at major sports venues and popular local spots, highlighting regional rivalries and community traditions while celebrating the diverse experiences of sports fans nationwide.
This summer, ESPN will launch SportsCenter: 50 States in 50 Days, a nationwide initiative to connect SportsCenter and its anchors with fans across the country.
What’s Happening:
- This summer, ESPN will launch SportsCenter: 50 States in 50 Days, a nationwide tour aimed at connecting SportsCenter and its anchors with fans across the United States.
- Starting on June 27, the tour will feature a blend of live broadcasts and storytelling segments from a different state each day for 50 days.
- The initiative will take place at prominent sports venues and local hotspots, highlighting regional rivalries and community traditions while showcasing the diverse experiences of sports fans nationwide.
- This seven-week campaign underscores ESPN's commitment to engaging with fans both in person and digitally, building excitement for the upcoming direct-to-consumer launch later this year.
- Notably, this marks the first extensive cross-country tour for SportsCenter in two decades, harkening back to the 2005 50 States in 50 Days initiative but reimagined for today’s sports audience.
- Coverage from each location will be shared across various ESPN platforms, including multiple editions of SportsCenter, the ESPN App, and social media, with further details on anchor assignments and fan engagement to be revealed in the coming weeks.
What They're Saying:
- David Roberts, ESPN Executive Vice President, Executive Editor, Sports News and Entertainment: “SportsCenter isn’t just a studio show — it’s part of the fabric of sports culture across the country, and we can’t wait for our anchors and other ESPN personalities to show up in people’s backyards as we celebrate the passion for sports that we all share."
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