ESPN Plans to Incorporate User Generated Content in Its Upcoming Streaming Service
Media executives and sports league leaders are focusing on ways to engage younger audiences who favor platforms like YouTube and TikTok over traditional live games.
Disney's ESPN plans to include user-generated content in its new streaming service launching later this year.
What’s Happening:
- To appeal to a younger audience, Disney's ESPN plans to integrate user-generated content into its new flagship streaming service, set to launch later this year according to CNBC.
- While many of the details are still unclear, sources suggest that ESPN intends to allow subscribers to share their own content as the app evolves.
- This feature is anticipated to be absent at the initial launch, which the company hopes to schedule before the National Football League season begins in September.
- Disney executives are currently considering the integration of user-generated content into Disney+ and regularly discuss the influence of YouTube on the streaming industry.
- YouTube, owned by Alphabet, is the leading streaming service in the United States, capturing an 11.1% share of total television usage, primarily due to its focus on creator-driven content.
- ESPN executives aim to set the subscription price for their streaming service at either $25 or $30 per month.
- This service will encompass all of ESPN's linear programming along with additional digital features.
- They plan to announce the service's name, pricing, and launch date in the coming months.
- Media executives and leaders of professional sports leagues are focusing on strategies to attract younger audiences who favor platforms such as YouTube and TikTok over traditional live games.
- ESPN invests tens of billions of dollars each year to acquire media rights for live sports events.
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