Visa and The Walt Disney Company EMEA Establish Strategic Alliance
Visa is now the Official Payment Partner for Disneyland Paris, Disney Store, and Disney Theatrical Group in EMEA, offering exclusive benefits to Visa cardholders.
The Walt Disney Company has formed a strategic partnership with Visa, a global leader in digital payments, to deliver various benefits and offers to millions of Disney enthusiasts throughout Europe, the Middle East, and Africa (EMEA).
What’s Happening:
- The Walt Disney Company has established a strategic alliance with Visa, a worldwide leader in digital payments, to provide a range of benefits and offers to millions of Disney fans across Europe, the Middle East, and Africa (EMEA).
- This multi-year partnership designates Visa as the official payment partner for Disneyland Paris, the Disney Store, and the Disney Theatrical Group in the EMEA region. Furthermore, Visa will have the chance to collaborate with other Disney ventures, enriching the experience for fans as they create lasting memories.
- The collaboration with Disney aims to offer Visa customers in the area exciting opportunities, including exclusive benefits and promotions tied to Disney's wide array of products and services.
- This will include special merchandise discounts, early access to sales, priority reservations, and invitations to tailored events and experiences.
- Importantly, a select group of Visa cardholders will have exclusive access to Animagique Theater and Stitch Live! at Disneyland Paris.
- Additional opportunities for cardholders linked to the Disney Theatrical Group and Disney Store will be announced in the near future.
- Visa will partner with Disney to explore ways to incorporate digital payment solutions into Disney's platforms and applications.
- This collaboration seeks to combine Visa's broad range of sports sponsorships and partnerships with Disney's position as a premier entertainment and travel brand, ultimately enriching the experiences provided to clients and cardholders.
- In addition to their long-standing collaboration in the United States, Visa and Disney teamed up in the EMEA region last year, with Visa serving as the official partner and sponsor for a range of magical experiences celebrating Disney's 100th anniversary.
What They're Saying:
- Kim Kadlec, Chief Marketing Officer, Visa Europe: “I am thrilled for Visa to partner with Disney to deliver seamless and secure payment experiences, helping to create memorable moments for Disney fans whether spending a day at Disneyland Paris, buying tickets for a Disney musical in London’s West End, or shopping at a Disney Store."
- Cathy Cline, The Walt Disney Company Senior Vice President of Corporate Alliances and Card Services: “This strategic alliance builds upon our successful relationship with Visa in the US, providing great opportunities for the EMEA business. Like Disney, Visa is focused on innovation, creativity and customer service. By welcoming them as the Official Payment Partner of Disneyland Paris, Disney Theatrical Group and Disney Store in EMEA, our fans will enjoy convenient and seamless payment experiences as well as special cardholder opportunities."
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