Bath & Body Works Reveals Products in the Disney Princess Collection
Bath & Body Works has revealed the products in the Disney Princess-themed collection.
What’s Happening:
- Bath & Body Works has launched a captivating collaboration with Disney, featuring enchanting fragrances inspired by beloved Disney Princess characters.
- The Disney Princess-themed collection will launch both in stores and online on Sunday, February 16, 2025.
- However, members of its rewards program can currently enjoy early access to the collection online and via the Bath & Body Works app today (February 11th) and tomorrow.
- This collection will showcase six new fragrances, each inspired by iconic Disney Princess characters: Ariel, Belle, Cinderella, Jasmine, Moana, and Tiana.
- The Disney Princesses collection includes fine fragrance mist, body wash, lip gloss, candles, and more, each reflecting the characters' stories.
- Every fragrance was carefully crafted to embody a distinct Disney Princess character, encapsulating the essence of their individual personality traits and portrayals.
- This collaboration invites fans to explore the stories of each character and connect with the elements that resonate with them the most.
- Prices will range from $1.95 to $99.95.
- While the collection will have 85 products total, as of today’s pre-sale, 53 have been revealed:
Ariel:
Ariel Adjustable Wallflowers Scent Control Nightlight
Ariel Wallflowers Fragrance Refill
Ariel Ultimate Hydration Body Cream
Moana:
Moana Wallflowers Fragrance Refill
Moana Ultimate Hydration Body Cream
Moana Adjustable Wallflowers Scent Control Nightlight Fragrance Plug
Jasmine:
Jasmine Snapcase PocketBac Holder
Jasmine Wallflowers Fragrance Refill
Jasmine Ultimate Hydration Body Cream
Jasmine Adjustable Wallflowers Scent Control Nightlight Fragrance Plug
Cinderella:
Cinderella Fine Fragrance Mist
Cinderella Ultimate Hydration Body Cream
Cinderella Wallflowers Fragrance Refill
Cinderella Adjustable Wallflowers Scent Control Nightlight Fragrance Plug
Cinderella Diamond Shimmer Mist
Light-up Cinderella's Carriage PocketBac Holder
Tiana:
Tiana Ultimate Hydration Body Cream
Tiana Adjustable Wallflowers Scent Control Nightlight
Tiana Wallflowers Fragrance Refill
Light-up Tiana's Place PocketBac Holder
Belle:
Belle Ultimate Hydration Body Cream
Belle Wallflowers Fragrance Refill
Belle Adjustable Wallflowers Scent Control Nightlight
Light-up Belle's Mirror PocketBac Holder
Other:
Princess Castle Projector Wallflowers Fragrance Plug
Light-up Castle Cloche 3-Wick Candle Holder
What They’re Saying:
- Maurice Cooper, chief customer officer at Bath & Body Works: "This is a special moment for Bath & Body Works customers and Disney fans alike as we look to deepen the fandom for these fairytales in our most enchanting collaboration yet. Scent has the power to transform our thoughts, feelings and emotions and we're inviting customers to experience these beloved Disney characters like never before through the power of fragrance. As we continue the momentum of successful brand partnerships, we're committed to creating even more meaningful ways to reach and engage consumers and position Bath & Body Works at the center of culture and innovation."
- Liz Shortreed, Senior Vice President of North America & Global Softlines at Disney: "The Disney Princess Collection by Bath & Body Works stands apart through the distinctive qualities of each Princess, with Bath & Body Works uniquely crafting fragrances that embody their individual stories and empower fans to embrace their own inner princess. This collaboration exemplifies how Disney weaves its princess magic into beloved national brands, delivering fresh products that delight both existing and new customers while maintaining consumer relevance."
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