Hasbro Unveils Toy Line Inspired by “Marvel’s Iron Man and his Awesome Friends” and Addition of Spider-Man to “Magic: The Gathering”

These are among the many announcements made by Hasbro on day one of the 2025 New York Toy Fair.

Kicking off New York Toy Fair 2025 today, Hasbro made a number of announcements regarding their forthcoming product lineup. Let’s take a look at the new Marvel-related product announcements.

What’s Happening:

Two Marvel announcements are among the new product announcements made by Hasbro today at Toy Fair.
A new toy line inspired by Marvel’s Iron Man and his Awesome Friends is the perfect set of playsets and action figures with accessories to build an ultra cool Super Hero collection.
A collaboration years in the making, Magic: The Gathering | Marvel’s Spider-Man brings Magic’s signature style and gameplay to the world of Spider-Man.
Both are included in the yearlong Marvel Super Heroes VS Villains consumer products campaign, which celebrates iconic Marvel rivalries with unique offerings for fans of all ages.
Among the other announcements Hasbro revealed today include new sensory, pocket-sized pets called Nano-mals; Play-Doh Barbie; Peppa Pig and MONOPOLY announcements, and more.

New Toy Line Inspired by “Marvel’s Iron Man and his Awesome Friends"

Following the huge success of Disney Jr.’s Marvel’s Spidey and his Amazing Friends, a brand-new toy line has been announced featuring products from the upcoming new Disney Jr. series Marvel’s Iron Man and his Awesome Friends.
Kids can gear up for their own Super Hero endeavors with an exciting new toy line from Hasbro including figures, vehicles, playsets, and roleplay items that feature young Tony Stark and his friends from the series – available at most major retailers starting July 2025.
Marvel’s Iron Man and his Awesome Friends is the first preschool Iron Man series, which follows the adventures (and misadventures) of best friends and super geniuses Tony Stark (Iron Man), Riri Williams (Ironheart), Amadeus Cho (Iron Hulk) and their pup, Gamma.
The series is set to premiere this summer on Disney Jr. and Disney+.

Spider-Man Swings Into Magic: The Gathering This Fall

A collaboration years in the making, Magic brings its signature style and gameplay to the world of Spider-Man, releasing globally on September 26th.
Hasbro revealed the stunning packaging art and product lineup that will let tabletop fans live out your friendly neighborhood Spider-Man's most epic battles through Magic’s engaging gameplay.
Check out a first look at the product lineup here.

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