LEGO Reveals First-Ever Sets Inspired by “Bluey” at Toy Fair 2025

They also showcased a new set inspired by an iconic moment from “Avengers: Endgame,” as well as a set that might as well be themed around the Mark Twain Riverboat.
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LEGO has unveiled some new Disney-themed and Disney-adjacent products at Toy Fair 2025, including a few sets tied into the highly popular series Bluey.

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What’s Happening:

  • Throughout 2025, LEGO will introduce more than 340 sets across 30 themes – some of which were unveiled today at Toy Fair.
  • One highlight from the portfolio unveiled at Toy Fair 2025 includes the first five sets from the LEGO Bluey collection, including two LEGO DUPLO sets and three LEGO 4+ sets
  • This marks the first time that the uber-popular preschool animated series has been brought to life in LEGO brick form.
  • The eagerly awaited Bluey sets will be available via LEGO stores, LEGO.com and Amazon starting June 1st.

  • LEGO DUPLO Bluey Ice Cream Trip with Bluey – $29.99 (2+): Jump in the Heeler family car and join Bluey and Dad on a trip for ice cream. Preschoolers develop color-sorting skills and learn to recognize numbers as they match scoop colors with the flavors.

  • LEGO DUPLO Bluey's Family House with Memory Game – $69.99 (3+): First toddlers build the house and act out Heeler family life, and then the memory games begin. Parents hide items and figures behind the windows of the house. Toddlers twist the spinner to see which paired items they need to find. To make the match, they open the windows and use memory skills to remember where their pair is hiding.

  • LEGO Bluey Playground Fun with Bluey and Chloe – $19.99 (4+): This versatile preschool playground toy features minifigures of TV dogs Bluey and Chloe in a vibrantly colored playground, complete with seesaw, slide, jungle gym and rotating pelican ride. There are also three plants for the characters to jump between, a tower with a telescope and a picnic area with drinks and cakes.

  • LEGO Bluey: Bluey's Beach & Family Car Trip – $29.99 (4+): Pack the car for a fun day at the beach with Bluey, Bingo and Mum. Choose a nice spot under the palm tree, splash on the sunscreen, then it's time to play. Bluey buries her legs in sand to make a mermaid tail and Bingo builds a sandcastle (it's so good, a crab makes it its home!) while Chilli, Bluey's mum, relaxes under the parasol. Grab an ice cream from the cooler, then… who's ready for surfing?

  • LEGO Bluey: Bluey's Family House – $69.99 (4+): Step inside Bluey's iconic home! Start in the playroom with the cool kiwi rug and role-play food stall. At the top of the house is Bluey and Bingo's bedroom, where Chattermax sits waiting. Can you spot the Queen's throne? There are many rooms to explore, including Mum and Dad's bedroom and the kitchen. In the backyard, under the tree are snacks, a barbecue and a balloon to play 'keepy uppy' with.

  • Other Disney / LEGO highlights include the newly revealed LEGO | Marvel Avengers: Endgame Final Battle set.
  • Builders can recreate the iconic final showdown from Marvel Studios' Avengers: Endgame, flying into battle through sling ring portals with Captain America, Iron Man, a supersized Ant-Man mech, Wanda Maximoff, Doctor Strange, Iron Spider, Black Panther and Falcon minifigures to take on Thanos and his evil horde.
  • The versatile set, designed for ages 10 and up, tests an array of heroic powers, allowing builders to rearrange the structure and characters to enhance play-and-display possibilities.

  • Lastly, while not an explicitly Disney set, we’d like to think that the LEGO Ideas River Steamboat set makes a pretty good Mark Twain Riverboat LEGO set dupe.
  • Designed as part of the LEGO Ideas program, the set consists of a detailed pilothouse, crew cabin, and bathroom on the Texas deck; a lively music stage and restaurant on the main deck; and a kitchen and museum on the boiler deck.
  • This engaging model includes functional elements such as a working paddle connected to a 'steam' engine, a rudder activated by the ship's wheel, and removable decks for easy access to the interior.
  • This set will be available at LEGO Stores and at LEGO.com only upon initial release on April 10th (available to LEGO Insiders starting April 7th).

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