Disney Unveils New Star Wars Products Kicking Off their Year-Long Star Wars Power the Force Campaign

Check out the first wave of products releasing as a part of Disney Consumer Products' new campaign.

May the Force be with you all year long with Disney’s new Star Wars Power the Force campaign. The celebration ushers in products for fans of all ages that invoke the imaginative and adventurous spirit of Star Wars.

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What’s Happening:

  • Announced today, Disney Consumer Products’ new Star Wars Power the Force is inviting fans to experience a year-long campaign of exciting new Star Wars products.
  • Throughout the year, new collectibles and apparel from Hasbro, LEGO, Funko, Citizen Watch, Jazwares, RSVLTS, RockLove Jewelry, Topps and more will allow Star Wars fans of all ages to embrace the fandom with imaginative new items.
  • In addition to the campaign announcement, Disney also shared a first wave of new products that give a taste of what the next year will bring.
  • Let’s take a look:

Star Wars Epic World of Action Mech Force Suits from Hasbro

Star Wars Epic World of Action figures bring in extra action during playtime. The new product comes in Darth Vader, Mandalorian and Stormtrooper variations of the mech suits models.  

Star Wars x RockLove AT-AT & AT-ST Necklaces from RockLove 

Handcrafted in antiqued sterling silver, these detailed and stylish accessories are the perfect way to show a subtle touch of Star Wars in your wardrobe.

Star Wars POP! Bobbleheads from Funko 

New POP! Bobbleheads inspired by characters Darth Vader, Boba Fett, Kylo Ren and Clone Trooper Fives are the perfect accessory for a desk or bookshelf.

Star Wars Darth Vader Tamagotchi with Silicone Case from Bandai Namco 

Take care of Anakin Skywalker as he walks down the path towards becoming Darth Vader. You can discover 10 different characters depending on how you take care of Anakin.

75429 AT-AT Driver™ Helmet building set from the LEGO Group

With 730 pieces, LEGO challenges fans to build every detail of the helmet worn by drivers of the huge AT-AT walkers that attacked the Rebel Alliance’s Echo Base.

Rebel Starfighter Boxed Set from Citizen Watch

Citizen combines rebellion with style with their new box set. Featuring a black dial with subdials featuring the Rebellion symbol, a X-wing, and the Death Star.

  • Personally, I cannot wait to raise my own Tamagotchi Darth Vader.
  • Throughout the rest of the year, fans can expect new product drops similar to today that will invite them to show off their love of Star Wars.

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Maxon Faber
Based in Los Angeles, California, Maxon is roller coaster and musical theatre nerd. His favorite dinosaur is the parasaurolophus, specifically the one in Jurassic World: The Ride.