Disney Highlights Current Special Offers Amid Theme Park Pricing Criticism

Disney acknowledges "financial pressures that families face" while listing some ways guests can save on their vacations.

Following a Wall Street Journal report detailing both guests and Disney’s own internal concerns over pricing at their theme parks, the company is highlighting some of the offers available to guests during these “inflationary times."

What’s Happening:

  • A recent report from the Wall Street Journal highlights not only guest concerns over current Disney Parks pricing, but also concerns from within the company that perhaps they've increased prices too quickly.
  • Disney has seemingly responded to the article with a post on their own corporate website, highlighting current offers at both Walt Disney World and Disneyland, alongside some quotes from executives.
  • In the post, Disney says “we understand the financial pressures that families face across every part of their spending, including how they travel. We listen to our guests and use that feedback to introduce new offers and promotional deals, which provide significant savings."
  • Josh D’Amaro, Chairman of Disney Experiences, specifically notes that the lowest-priced ticket to Disneyland has not seen a price increase since 2019.
  • Among the deals highlighted are:

What They’re Saying:

  • Josh D’Amaro, Chairman of Disney Experiences: “The number-one thing we hear from the millions of guests who visit our parks each year is how much a Disney vacation means to them, and we intentionally offer a wide variety of ticket, hotel, and dining options to welcome as many families as possible, whatever their budget. We also know that, in inflationary times, it’s especially important to give families ways to save on their visits. We haven’t increased the lowest-priced ticket to Disneyland since 2019, and we recently introduced a kids’ ticket for as little as $50, just to name a couple of examples."
  • Hugh Johnston, Chief Financial Officer, The Walt Disney Company: “We know our parks create life-long memories for families and we’ve worked hard to make a Disney vacation accessible to guests of all income levels. With strong guest satisfaction scores and intent-to-visit ratings, our parks remain the most popular offering in the industry."

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