FX Teases “Alien: Earth” SXSW Immersive Experience with New Trailer

Fans Can Explore a Crash Site That Includes Photo Ops, Merchandise, and Interactive Specimens

FX has released an exciting teaser trailer for its highly anticipated SXSW activation themed to the upcoming series Alien: Earth.

What’s Happening:

SXSW attendees will be able to interact with the Alien franchise through FX’s immersive activation in Austin, TX.
On March 7th and 8th, fans can explore a mysterious wreckage site in the heart of Austin that will tease new details from Alien: Earth, coming to Hulu this summer.
Visitors will be scanned for alien parasites before receiving credentials and instructions, embarking them on an exploratory mission through the ship wreckage where they will have the chance to get up close and personal with alien specimens.
The activation promises a few scares in the form of a containment breach. Like FX’s TV-MA warnings say, discretion is advised.
Fans can also pick up exclusive merchandise and participate in themed photo opportunities at the activation. The Westin Downtown Austin, which overlooks the SXSW immersive experience, will also be wrapped with FX’s Alien: Earth artwork throughout the festival.
The teaser trailer, embedded below, teases the story of the activation, showcasing a ship crashing to Earth with a warning that “Specimens are loose."

How to Access FX’s Alien: Earth Activation at SXSW:

Location: 318 E 5th St. Lot, Austin, TX 78701 (between Copper Tank and The Westin)
Hours of Operation:
- Friday, March 7: 2:30 - 10:00pm
- Saturday, March 8: 2:30 - 10:00pm
Open to SXSW badge holders and the public.

More Alien: Earth Experiences on the Horizon:

FX has an ambitious marketing campaign for Alien: Earth, and this SXSW activation is only the beginning.
Fans should stay tuned for more social video teasers, multi-market stunts, and two more planned immersive experiences.
Fans can visit the official Alien: Earth website to learn more about the series. Become an FX Alien: Earth Insider to get text alerts about these types of announcements.