Oscars Viewership Rises to Five-Year Highs, Including in Key Demo

The Oscars has still become the most-watched awards show of the current season.
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Update: 

  • While initial “fast national" ratings showed moderate growth, The Oscars were up in both total viewers and in the key demo using Live+Same Day reporting through Nielsen.
  • The 97th Academy Awards delivered a five-year high in total viewers and Adults 18-49.
  • These numbers were aided by mobile and PC viewing by younger viewers, now that the ceremony is more easily streamable.
  • 19.69 million viewers tuned in, while the 18-49 demo share hit 4.52 (rising 19% over last year).
  • For adults 18-34, the show hit a six-year high.
  • It stands as the number one primetime entertainment telecast in viewership and the key demo for the 2024-2025 television season, along with becoming the number one most social TV program season-to-date, overtaking the Grammys and the Super Bowl.


Previously:
Although the Oscars saw an overall drop in total views, more younger viewers were tuning in this year.

What’s Happening:

  • The 2025 Oscars saw a drop in total viewership with just under 18.1 million people tuning in compared to the prior year, but there was a rise in the number of younger viewers.
  • According to Vulture, the overall viewership for the awards show decreased by 7%, yet there was a 3% increase in the ratings among adults aged 18-49, achieving a rating of 3.92. This marks the highest rating in this demographic in the past two years.
  • The program saw a notable rise, reaching a 3.17 rating among adults aged 18-34, which is its highest rating in this demographic in five years.
  • The Oscars has become the most-watched awards show of the current season, exceeding the 15.4 million viewers that tuned in for the Grammys last month.
  • It also outdid the Grammys' 3.91 rating among adults aged 18 to 49.
  • Additionally, this broadcast is the largest primetime entertainment program, excluding sports, on broadcast television for the 2024-25 season, once again outshining the Grammys.

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