Walt Disney's Frozen Hits the Road With Ore-Ida Multi-City Tour

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“Frozen” Fun Tour Kicks Off 30-Day, Multi-City Tour in Philadelphia

Walt Disney Animation Studios’ “Frozen” kicks off a cross-country tour this week with Ore-Ida®, serving free treats to “Frozen” fans from Philadelphia to Los Angeles. Featuring Ore-Ida hash browns and fries, activities, crafts, themed lunch boxes and other giveaways, the tour will be covered as it happens on the “Frozen” Fun Tour microsite (http://www.frozenfuntour.com), which will share pictures of the fun to friends and family nationwide. Directed by Chris Buck (“Tarzan,” “Surf’s Up”) and Jennifer Lee (screenwriter, “Wreck-It Ralph”), who also wrote the screenplay, and produced by Peter Del Vecho (“Winnie the Pooh,” “The Princess and the Frog”) “Frozen” hits theaters in 3D on Nov. 27, 2013.

“Inspired by Anna, Elsa, Kristoff and Olaf, and their story about the strength of family, the ‘Frozen’ food truck and Ore-Ida will be traveling coast to coast to bring families together in a fun and healthy way,” said Rick Stuhr, Ore-Ida senior brand manager.

At each tour stop, Ore-Ida will serve up a host of treats, including Shredded Hash Brown Potatoes, Diced Hash Brown Potatoes and Potatoes O’Brien. (No purchase necessary; while supplies last.) Ore-Ida just launched The Family Holiday Giveaway, in which people can enter to win prizes such as movie tickets to see “Frozen,” a year’s supply of Ore-Ida products, Visa gift cards, and a grand-prize trip for four to Atlantis®, Paradise Island, Bahamas. Guests of the “Frozen” Fun Tour will have the opportunity to learn more and enter to win.

The “Frozen” Fun Tour will make stops in 12 cities:

  • Philadelphia on Nov. 2
  • New York on Nov. 3
  • Pittsburgh, Pa., on Nov. 5
  • Cincinnati, Ohio, on Nov. 9
  • Chicago on Nov. 10
  • St. Louis, Mo., on Nov. 16
  • Kansas City, Mo., on Nov. 17
  • Bentonville, Ark., on Nov. 18
  • Dallas, Texas, on Nov. 23
  • Houston, Texas, on Nov. 24
  • Phoenix, Ariz., on Nov 27
  • Los Angeles on Dec. 1
Activities include mask making—kids can channel Olaf or Sven from the movie—coloring favorite scenes from the movie and creating oversized paper snowflakes in the spirit of Elsa, who has the power to control snow and ice in the movie.