Is Marvel Creating Orange Bird's Cousin, Captain Citrus?

The Tampa Bay Times is reporting that the Florida Department of Citrus is having Marvel remake their mascot Captain Citrus. The organization is paying Marvel about $1 million for the redo which will include three digital comic books, a Marvel-produced animated trailer and a contest. The original Captain Citrus is round like an orange, but the new version will be buff like a Marvel hero.

From 1970 to 1987 Disney supported the Florida Citrus Commission with the Orange Bird. The citrus mascot has seen a resurgence in popularity and is gracing a wide variety of Disney merchandise.