Disney Launches Build It: Frozen

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Disney today launched Disney Build It: Frozen, a new app for mobile devices, where kids can build their own version of Arendelle alongside the characters from Frozen.

In Disney Build It: Frozen, players can make Frozen-themed snow globe worlds by creating and customizing buildings, such as Elsa’s Castle, Wandering Oaken’s Trading Post, Arendelle towers and more, with different colors and decors. Once a building is completed, players are rewarded with magical snowflakes that create props like snowmen, trees and lakes when matched together.

https://www.youtube.com/watch?v=l4vT1E1tH1g&feature=youtu.be

Elsa, Anna, Olaf, Sven and Kristoff will play along and add musical themes to the world. They will also accompany players on mini-missions, which introduce Snowgies to the cast.

Key features include:

  • Build in five locations from the film: the North Mountain, the Forest, Troll Valley, Arendelle Castle and the town of Arendelle.
  • Elsa, Anna, Olaf, Sven and Kristoff will play, dance, ride and even celebrate along with players.
  • Customize buildings with different colors, roofs, chimneys and more to unlock magical snowflakes.
  • Make snow globes special by adding lakes, mountains, rocks, trees, puddles and snowmen.
  • Go on mini-missions to build favorite Frozen characters’ palaces, castles, towers, amphitheaters and more.
  • Unlock Snowgie and Marshmallow surprises.
  • Build a collection of snow globe creations—and then shake them up to see an Arendelle snowfall.
After building their world, players can tap the camera to take a flying tour over their creation. Players who have an iPhone 6s or iPhone 6s Plus can use 3D Touch to activate flythrough mode or Quick Actions to instantaneously jump into a specific snow globe.

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Disney Build It: Frozen is available for download for $3.99 on the Apple App Store (http://bit.ly/1RRUgCC), Google Play (http://bit.ly/1YyLagR) and the Amazon Appstore (http://amzn.to/24T8Ot4). Additional packs with new buildings, characters and props can be purchased for $1.99.